September 21, 2015
Participants will emerge from this course with a critical understanding of public opinion and an ability to assess and ask the right questions about public opinion research and public consultation results that they will encounter in their professional settings and in media reports. As well, they will develop a better knowledge of research techniques and strategies.
Prospective participants for this seminar include those who work in and close to the public policy community including those in the public service, non-governmental organizations, political parties, and the media, and those working in public affairs and government relations in the private sector.
Introduction to public opinion-what is public opinion?
How to measure public opinion
o Focus groups
o Public consultation
o Developments in POR today – what are the new technologies? Can we measure accurately? Is there a polling crisis? What to look for?
o The U.S. Presidential election of 2016 – what can we learn?
Use of public opinion research by the broader public sector
o Ways that POR is used by governments
o NGO and private sector polling
o Media polling
This workshop was last offered on February 1, 2017.